Chicago doesn’t only mean sending out the document and then crossing your fingers. As if you were throwing a big party, all the elements are needed: the guests to attend, the music that will be played, and perhaps even the cocktail umbrella. Take a look at these tips for getting your news to the right audience.

Before you do anything else, it’s important to understand your surroundings. Chicago, a sprawling city with its own beat is more than just a place to live. It’s all about blues, deep dish pizza, and the skyline, which could make you drop your pants if unwary. And what about media landscapes? But the media landscape? It is complex, diverse and demands a sharp eye in order to establish the correct connections.

What’s your story? Let’s start with your heading. You want to create a good first impression. Imagine your headline being a Chicago style hot dog. This headline has to be tasty and short. And it must leave your audience wanting more. You can’t use ketchup. If they choose not to explore your story further, you want them to feel as though they have missed out.

Then, we’ll take the curtains off timing. Chicago is like a circus where the journalists move from one report to the next. When you release your material is very important. It’s important to send emails during times when recipients are most likely checking their email. Avoid the mornings where everyone’s just out for a coffee, and avoid late afternoons as they are counting down their clockout time. It’s best to go midweek in the middle of the day.

To create a press statement is to paint a picture. But not so many details that you’re just watching the paint dry. You want to keep it alive. Add some quotations that would sound natural to a person. Journalists are people just like you or me. It’s important to remember that journalists love good stories, so if they can find one in your press release, you have already made a big step.

Distribution channels: The different channels are similar to rides at the park. Other are smoother and gentler, like a carousel. Which ones are going to give you that thrill you crave? You can’t go wrong with email, but you shouldn’t overlook social media. Chicago loves its community. The online space is one of the most active hubs.

Remember relationships. It’s important to remember relationships. Chicagoans know this to be true. Building your network is like layering Chicago-style Pizza – it’s rich, diverse, and totally satisfying. Attend media events in your area, connect with journalists using Twitter, and join groups. This network is invaluable.

Analytics, baby! The data is what you need to do after you send out your news release. Like a little kid checking out candy at Halloween, you should check these numbers. What was the source? What area did it gain the most momentum? Take a look at the numbers. They are all breadcrumbs that can help guide you in your next steps.

It’s done. Chicago’s press release distribution may not be rocket science but requires some common sense. You can spread your message across Chicago like buttery fresh popcorn by preparing your story carefully and choosing the ideal moment. Even though it’s not true, there are times when you think that the world is a magical place.